Last updated: 7 September 2026
Mura is a tvOS art-gallery app published by Embova OÜ.
Mura does not collect personal information, track your viewing activity, or use advertising or analytics SDKs. You do not need a Mura account. Artwork is bundled with the app; your favorites and settings stay on your Apple TV.
Mura uses Apple's StoreKit to offer subscriptions, check trial eligibility, restore purchases, and verify access. These operations communicate with Apple and require an Apple Account and, when purchasing or restoring, an internet connection. Apple handles payment information and billing under its own privacy policy. Mura receives transaction information needed to verify your access, such as the product, purchase date, expiration, and revocation status. Mura checks this information on your device and does not send it to an Embova server.
Apple may provide Embova with App Store sales and financial reports. These do not give us your payment-card details. See Apple's privacy policy at https://www.apple.com/legal/privacy/.
Your artwork preferences and favorites are stored only on your Apple TV. Removing the app may remove these preferences. Subscriptions can be restored using the Apple Account used to purchase them.
Mura does not sell personal data or share viewing activity with advertisers. The app does not collect personal data from children. Apple processes purchases through its own account and parental-approval systems.
The artwork is public domain, sourced from Wikimedia Commons and open museum collections. Mura is not affiliated with any museum.
If you email support@embova.com, we use the information you send to answer your request. Please do not include payment-card details. Changes to this policy will be published with an updated date.
Embova OÜ · support@embova.com